WIX Filters Helps Get Sales And Counter Persons In Gear

Tuesday, 24 February 2004

WIX Filters, the No. 1 filter in NASCAR and an exclusive NASCAR Performance Product, is giving sales and counter persons a chance to get their hands on great WIX merchandise.

The WIX Sales/Counter Person Promotion, which runs from March through May, assists sales and counter persons in tracking their premium filter sales on a tally card and sending in their tally cards for valuable gift certificates to the WIX Apparel Catalog. Sales of 100 WIX premium filters will earn outside sales and counter persons a $20 certificate to use on WIX apparel and merchandise in the 2004 catalog.

"This program recognizes the fantastic efforts of our outside sales and counter persons by providing them with the hottest WIX gear, which they can wear in the shop, on the road and at the track", said Bruce Johnston, brand manager for Wix Filtration Products.

For additional information, tally cards or order tracking, please contact your local WIX Filters sales representative or visit www.wixfilters.com.

Since 1939, Wix has been an innovator in filtration products. Wix designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX is the # 1 filter in NASCAR and is an exclusive NASCAR Performance Product. Wix Filtration Products is part of Dana Corporation's Automotive Aftermarket Group, one of the world's largest independent suppliers to vehicle manufacturers and their related aftermarkets. WIX Filter's Internet address is www.wixfilters.com.

Dana Corporation is a global leader in the design, engineering, and manufacture of value-added products and systems for automotive, commercial, and off-highway vehicles. Delivering on a century of innovation, the company's continuing operations employ approximately 45,000 people worldwide dedicated to advancing the science of mobility. Founded in 1904 and based in Toledo, Ohio, Dana operates technology, manufacturing, and customer-service facilities in 30 countries. Sales from continuing operations totaled $7.9 billion in 2003.