WIX Filters Unveils New Merchandise Catalog

Tuesday, 16 May 2006

WIX Filters has introduced the 2006-2007 WIX merchandise catalog, offering an extensive assortment of apparel and promotional items that provides distributors with an array of WIX-branded items.

Among the new WIX logo products for 2006 are a lambskin leather jacket, collapsible cooler with built-in radio, desk radio, poker set, Swiss Army watch and “ringer” t-shirt. Part of WIX Filters’ exciting and eclectic program of sales promotions and marketing support, the WIX merchandise catalog contains more than 90 items designed to increase awareness of the WIX brand and drive sales of WIX products, including golf shirts, t-shirts, golf merchandise, and novelty items.

WIX logo products are available in a variety of styles, sizes and quantities. In addition, eight products feature the new tagline, “WIX. Where It Counts.”

Customers can view the new catalog and place orders online at www.wixfiltersestore.com or contact their local WIX Filters representative for a copy.

Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. WIX Filters’ Internet address is www.wixfilters.com.