Wix Filters Announces 2007 Promotions

Wednesday, 01 November 2006

WIX Filters announced today an extensive lineup of sales promotions for 2007 designed to increase customer sales and raise brand awareness, including the continuation of the WIX Hummer H2 mobile filtration education vehicle, a new "Geek My Garage" promotion and the launch of the WIX Filters Filtration eLearning Center.

"WIX is bringing back some of our customers’ favorite promotions for another run in 2007 and we’ve added a few new promotions we feel will help store managers really move product," said Bruce Johnston, brand manager, WIX Filters. "We’re especially excited about the Geek My Garage promotion, which provides customers with the chance to win prizes that will make them the envy of their neighborhood."

Launching throughout the year, WIX promotions are supported by brochures that detail the promotion for participating auto parts stores, in-store posters and point-of-sale materials to help promote the programs, and news releases to publicize the promotions and generate additional filter purchases and brand awareness. Details of each WIX 2007 promotion can be found in the WIX Filters 2007 Sales and Promotions Planner.

The WIX Filters 2007 Promotion Schedule includes:

WIX Hummer H2 – The WIX Hummer H2 will travel the country to spread the word about WIX Filters at more than 200 events in 2007. An interactive learning experience on four wheels, the WIX H2, launched in 2004, is a souped-up black H2 featuring bold graphics, a fold-down filter display and audio and visual enhancements.

"Geek My Garage" – Running from February – November 2007, the "Geek My Garage" promotion will award prizes including tools, toolboxes, refrigerators, lawn equipment. One grand prize winner will be awarded a brand-new vehicle.

"We’ve Got Your Number" – During the months of March to May and August to October 2007, customers who purchase two WIX filters will receive a "We’ve Got Your Number" t-shirt and an opportunity to get a "Race Number" hat of their choice. Customers spotted wearing their t-shirt and hat at a 2007 NASCAR race will be awarded $50 instantly.

WIX Installer Promotion Kit – Running in conjunction with the "We’ve Got Your Number" promotion, the WIX Installer Promotion Kit features WIX product, the new look point-of-sale materials, the "Geek My Garage" sweepstakes kit, "We’ve Got Your Number" t-shirts for installers and a racing hat for owners and managers.

WIX Lap Leader Award Challenge – Visit www.wixfilters.com every week to predict which driver will lead the most laps at that week’s NASCAR races and earn the chance to win weekly, monthly and quarterly prizes. One lucky contestant will win two suite tickets to the 2008 NEXTEL Cup race at Las Vegas Motor Speedway, two pit passes, $750 in spending money, two nights stay at the Orleans, airfare and a rental vehicle for three days.

WIX AG/Fleet Discount Program – From January to June and August to November 2007, WIX will be offering a 10 percent discount on selected Ag and Fleet filters.

Route WIX Die Cast Collectible Promotion – The Shelby Cobra 427 Sport Coupe has been captured in a 1:24 scale die cast replica with a customized paint scheme. The Die Cast Collectible consumer program will run from October – December 2007, with pre-sell dates from February – April 15, 2007.

WIX Racing Product Sponsorship Promotion – In an effort to build product awareness with world’s most brand loyal customers, WIX district managers, warehouse distributors and auto part store managers signing three local racing teams and offering them WIX racing products will receive a hefty rebate on WIX racing products.

WIX Box Top Program – WIX will continue its popular box top program in 2007. The WIX Box Top Program enables distributors to increase awareness of the WIX brand, drive sales of WIX products and build customer loyalty, while giving customers the opportunity to earn all kinds of WIX branded apparel and gifts.

WIX/FFA Box Top Promotion – In support of the Future Farmers of America, WIX will donate 25 cents to FFA chapters for every WIX box top that a chapter redeems. WIX will also award the four chapters that return the most box tops with a $1,000 bonus and provide an additional $1,000 to the chapter that has the largest box top submittal percentage increase compared to last year’s promotion.

WIX Institute of Filtration Technology – The WIX Institute of Filtration Technology is three days of intensive, specialized training, involving filter construction, system functions and performance dynamics. Programs run in April, June, September and November. Check www.wixfilters.com for details, dates and applications.

WIX Filters Filtration eLearning Center – The WIX Filters Filtration eLearning Center offers convenient online courses. Participants earning a 70 percent or better on course ending quizzes will earn the title of Certified Filtration Specialist. Throughout the process students can earn several certificates that will distinguish them as a provider of excellent customer service.

Since 1939, WIX Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. WIX Filters’ Internet address is www.wixfilters.com.