WIX® Filters Announces 2007 Route WIX Die Cast Collectible

Thursday, 08 March 2007

Shelby Cobra 427 Sport Coupe is Featured Route WIX Collectible in 2007

WIX Filtration, part of Affinia Group’s family of brands, is featuring the legendary American roadster Shelby Cobra 427 Sport Coupe as the 2007 addition to the Route WIX Die Cast Collectible collection.

WIX captured the Shelby Cobra 427 Sport Coupe, often thought of as the most recognized roadster ever built, in a 1:24 scale die cast replica, complete with a customized paint scheme and WIX filter under the hood.

“The Route WIX Die Cast Collectible program has become a customer favorite, selling close to 100,000 collectibles each year,” said Dave McColley, vice president of marketing for WIX Filters. “We’re excited to add the Shelby Cobra 427 Sport Coupe to the Route WIX collection because it is a classic vehicle our customers personally requested.”

Counter professionals wishing to participate in the promotion can order the collectibles until April 15, 2007. The collectibles will be delivered in September for the customer promotion period which begins in October. Customers will have the chance to purchase the Shelby Cobra collectible with the purchase of two WIX filters.

The WIX Filters Route WIX Die Cast Collectible program is one of 13 WIX Filters promotions in 2007. Customers can find the details of each promotion in the WIX Filters 2007 Sales and Promotions Planner.

Since 1939, WIX Filtration has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX is the number one filter in NASCAR and an exclusive NASCAR Performance Product. For more information, visit www.wixfilters.com.

Affinia Group Inc. is a global leader in the on- and off-highway replacement parts and service industry. In North America the Affinia family of brands includes WIX® Filters, Raybestos® brand brakes and Aimco® brake products, and McQuay-Norris® and Spicer® Chassis parts. South American and European brands include Nakata®, Urba® and Quinton Hazell®. Affinia has operations in 19 countries and approximately 11,000 people dedicated to keeping the world’s wheels turning. For more information, visit www.affiniagroup.com.