WIX® Filters Extends Foreign Name Plate Coverage

Tuesday, 04 November 2008

WIX added 82 new filters for foreign name plate vehicles in 2008

During 2008, WIX Filters will release 82 new filters for foreign name plate applications, for brands including Acura, Audi, BMW, Honda, Hyundai, Lexus, Mazda, Mercedes, Nissan, Subaru, Suzuki, Toyota, Volvo, and Volkswagen, among others. The new part numbers include oil, air, fuel and bracketed fuel, cabin air, and transmission filters.

“For 70 years, WIX has dedicated itself to engineering excellence by continually producing the best performing, most reliable filters in the world for both domestic and foreign name plate vehicles,” said Jeff Blocher, brand manager for WIX Filters, which is celebrating its 70th Anniversary in 2009. “Our growing foreign name plate coverage expands our already diverse and broad line of filtration solutions for the most popular and diverse vehicles on the road, including cars, trucks, SUVs, hybrids, and motorcycles.”

WIX’s engineers are constantly innovating to develop new filter designs in order to keep up with the changes in engine technology, with the goal of exceeding expectations for form, fit and function, while increasing performance standards.

“Our fill rates lead the industry and we pride ourselves in our coverage for all makes and models of cars, trucks and heavy duty equipment,” added Blocher. “New product numbers are added to our line-up regularly, so customers should visit wixfilters.com for the latest and most up-to-date filter product information and look up features.”
To find the right WIX filter for your vehicle, visit http://www.wixfilters.com/filterlookup/index.asp.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.

Affinia Group Inc. is a global leader in the on- and off-highway replacement products and service industries. In North America the Affinia family of brands includes WIX® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and Spicer® chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit www.affiniagroup.com.

Wray Ward