WIX® Filters Supports Filter Sale Days

Tuesday, 31 March 2009

WIX Filters Sale Days are here again. Through June, WIX Filters is supporting their annual Sale Days for jobbers by providing customized marketing support and materials for the promotion of light and heavy duty filter sale events.

“We are offering new marketing materials this year that will help jobbers have a very successful WIX Filters Sale Days,” said Jeff Blocher, brand manager for WIX Filters, which is celebrating its 70th anniversary in 2009. “We encourage our partners to contact their WIX Filters District Sales Manager for further details and to get involved.”

To help promote the sale of WIX light and heavy duty filters, participating jobbers will receive their own personalized WIX Filters Sale Days kit, which includes a customized banner, poster, counter card, instructional brochure, ad slick, flyers and statement stuffers.

WIX District Sales Managers are experts in setting up a successful sale. Interested jobbers should contact their WIX District Sales Manager for assistance with marketing materials and to help spread the word about their WIX Filters Sale Days event.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.

Affinia Group Inc. is a global leader in the on- and off-highway replacement products and service industries. In North America the Affinia family of brands includes WIX® filters, Raybestos®, AIMCO® and BrakePro® brake products, and McQuay-Norris® and Raybestos™ Chassis parts. South American and European brands include Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information, visit www.affiniagroup.com.

Jeff Blocher
WIX Filters