WIX® Filters 70th Anniversary Celebration Sweepstakes Offers A Chance To Win

Wednesday, 24 June 2009

WIX Filters, a member of the Affinia Group family of brands, has announced the WIX Filters 70th Anniversary Celebration Sweepstakes, which will give one lucky winner the keys to a 2009 HEMI® Dodge Challenger RT Classic.

The sweepstakes runs through October 15, 2009; the winner of the 2009 Dodge Challenger RT Classic, with a retail value of $38,000, will be selected in a random drawing conducted during this year’s SEMA/AAPEX Show in Las Vegas. Contestants may enter the sweepstakes through entry forms found at participating WIX Filters’ product retailers, parts stores and warehouse distributors, or online at www.wixsweeps.com.

“As part of our 70th anniversary celebration, we’re looking forward to rewarding one of our loyal customers with the modern version of one of America’s most iconic muscle cars,” said Jeff Blocher, brand manager for WIX Filters. “This is just one of our promotions this year that thanks our customers and builds upon the engineering leadership and product innovation that has provided our customers with better filtration solutions for 70 years.”

As an indirect tie to the WIX Filters 70th Anniversary Celebration Sweepstakes, the annual WIX Filters die cast promotion in 2009 ties in the modern Dodge Challenger with its iconic brethren – the 1970 Dodge Challenger. Offering customers a chance to own a perfect 1/24th scale replica of a 1970 Dodge Challenger and 1/18th scale 2009 Dodge Challenger, the WIX Filters Dodge Challenger Die Cast Twin Pack will be available for purchase from participating retailers this fall.

Official rules and entry guidelines for the WIX Filters 70th Anniversary Celebration Sweepstakes can be found at www.wixsweeps.com. Dodge and HEMI® are trademarks of Chrysler LLC. Dodge Challenger and its trade dress are used under license. © Chrysler LLC 2009.

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX, a member of the Affinia Group family of brands, is the number one filter in NASCAR and an exclusive NASCAR Performance Product. Its NASCAR relationship also includes the WIX Filters Lap Leader Award, which recognizes the drivers leading the most laps in each race. For more information, visit www.wixfilters.com.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket parts for automotive and heavy-duty vehicles. With more than $2 billion in annual revenue, Affinia has operations in North and South America, Europe, Asia and India. For more information, visit www.affiniagroup.com.