WIX® Filters Launches New Website

Monday, 23 July 2012

Wixfilters.com features advanced searching capabilities, easy navigation and updated
‘We Love Engines’ creative campaign design


WIX® Filters, a member of the Affinia Group family of brands, has launched a completely refreshed website, www.wixfilters.com, featuring enhanced functionality, easier navigation and a modern, clean design that incorporates the new “We Love Engines” creative campaign platform.

“With more than 1 million unique visitors to our website each week, the time was right to enhance WixFilters.com and integrate our new creative campaign,” said Mike Harvey, brand manager for WIX Filters. “WIX has listened to its customers’ needs for more than 73 years, and we wanted to tailor our new website to better provide them with tools and information they need.”

The website features the popular Filter Search, Store Locator and Product Look-up navigation on the center of the website landing page design, and search functionality is easily accessible directly on the homepage as well. Links to WIX Filters’ social media networks are also integrated in the homepage, providing visitors with easy access to the videos, contests and dialogue that populates its brand extension channels.

“The website features reorganized content for easy navigation for all WIX customers and auto enthusiasts,” Harvey said. “Our ultimate goal was to create a website that is user-friendly and integrates quick-searching functionality and enhanced navigation without sacrificing the edge and innovation that is WIX.”

The new website also highlights WIX Filters’ support of racing and the breadth of the WIX line of products, as well as the latest heavy duty product launch – ecoLAST –featured in the homepage image carousel.

“Whether you’re searching the website for parts, to learn about grassroots racing or want to enter the latest WIX contest, all this information is available directly from the homepage,” Harvey said.

In addition, he said, the design of the new website was a collaborative effort between WIX Filters and its marketing agency, Wray Ward, one of the largest independent creative marketing communications firms in the Southeast.

About WIX Filters

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at facebook.com/wixfilters, follow us on Twitter@WIXFilters and visit our YouTube page at youtube.com/TheWIXFilters.

About Affinia Group Inc.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $2.0 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit www.affiniagroup.com.

Wray Ward