WIX® Filters Launches New XP Line of High Premium Oil Filters

Wednesday, 20 March 2013

XP Scientifically Designed to Maximize Synthetic Oil Performance,

WIX® Filters, a member of the Affinia Group family of brands, has launched a new XP line of high premium oil filters engineered to withstand the toughest of driving conditions and scientifically designed to maximize the performance of synthetic motor oils.

“XP filters provide optimum protection for the increased demands on today’s vehicles,” said Donald Chilton, North American product development manager at WIX Filters. “Heavy loads, towing, high-idling city driving and severe driving conditions are no match for the enhanced durability of XP.”

XP, the third oil filter line manufactured by WIX, is available through independent auto parts dealers and warehouse distributors. According to Chilton, XP filters are ideal for vehicles subject to:

• Towing trailers, boats and heavy equipment.
• High idling conditions in stop-and-go city driving.
• Harsh driving environments, such as dusty and muddy roads and extremely high temperatures.

“Avid automotive enthusiasts and do-it-yourself consumers want the best performance for their vehicle, but even the most devoted enthusiasts are unsure of the ideal filter to choose for synthetic motor oils,” Chilton said. “Our XP line eliminates any confusion and continues the WIX commitment to offer products that align with the demands of today’s vehicles.”
Premium oil filters such as XP provide several benefits, including:

• Wire-backed, fully synthetic media traps more dirt, dust and grime.
• Greater resistance to hardening and cracking due to silicone anti-drain-back valve.

“Oil is the life-blood of an engine, which means the oil filter should never be taken for granted, especially in harsh environments,” Chilton said. “The small price maintenance teams must pay for premium filters is well worth the cost when you consider the benefit and components of premium products.”

About WIX Filters

Since 1939, Wix® Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at facebook.com/wixfilters, follow us on Twitter @WIXFilters and visit our YouTube page at youtube.com/TheWIXFilters

About Affinia Group Inc.

Affinia Group Inc. is an innovative global leader in the design, manufacture, distribution and marketing of industrial grade products and services, including extensive offerings of aftermarket products for automotive and heavy-duty vehicles. With approximately $1.5 billion in annual revenue, Affinia has operations in North and South America, Europe and Asia. For more information, visit www.affiniagroup.com.

Wray Ward